Financing, Grants and Subsidies

Project co-financed by the European Union and the Regional Government of Castilla-La Mancha

Pablosky has launched the project “E-commerce digitalization: Business Intelligence and customer loyalty program”, as part of the Adelante-Digitalization Program of the Regional Government of Castilla-La Mancha.

The project improves and expands the digital services of our online store through the implementation of an advanced Business Intelligence system applied to sales in our own channel and marketplaces, and the launch of a customer loyalty program.

Objectives

• Increase the commercial efficiency of the e-commerce channel.
• Improve knowledge of the customer and their purchasing behavior.
• Increase customer retention and average order value.
• Optimize data-driven decision making.

Expected results

• Increase in the repeat purchase ratio.
• Improvement in margin and average order value.
• Dashboards with real-time commercial indicators.
• Greater scalability for the direct-to-consumer channel.

Action co-financed by the European Regional Development Fund (ERDF) under the 2021-2027 Castilla-La Mancha ERDF Program and by the Regional Government of Castilla-La Mancha.